http://www.petranekfitness.com/cms/index.php/John/ A Santa Monica, CA based elite fitness, health and conditioning training facility that trains students in Crossfit. en jaydeeburch@yahoo.com Copyright 2009 2009-01-05T20:22:28-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/where_you_have_been_and_where_youre_going/ Welcome Back Everyone! The last time I posted it was about reflecting on your accomplishments which I hope you did. Now, there is a chance that you saw some trends that might have you concerned regarding your business growth and stability... which is actually a good thing. Being able to look at your business and spot negative trends is more important than spotting the good things because the good things don't need any work. The negative trends need your attention. Here are some trends to be aware of: Flat bottom line gross for 3 months or more reduction in profit margin employees leaving abruptly losing the same amount of clients as new ones joining increased work hours with no ROI If one or more of these things are currently happening at your box you have to do something quickly. If you don't know what to do maybe our seminar could help. We have one coming up in 4 weeks in Austin. It's linked on the Crossfit message board here. If you need to register email me at john@crossfitla.com or call me 310.990.9148. Post any negative trends that you may need to work on either immediately or during the first part of this year to the comments section. And here is a video that is about apprenticeship programs in other businesses.
The last time I posted it was about reflecting on your accomplishments which I hope you did. Now, there is a chance that you saw some trends that might have you concerned regarding your business growth and stability... which is actually a good thing. Being able to look at your business and spot negative trends is more important than spotting the good things because the good things don't need any work. The negative trends need your attention.

Here are some trends to be aware of:

Flat bottom line gross for 3 months or more
reduction in profit margin
employees leaving abruptly
losing the same amount of clients as new ones joining
increased work hours with no ROI

If one or more of these things are currently happening at your box you have to do something quickly. If you don't know what to do maybe our seminar could help. We have one coming up in 4 weeks in Austin. It's linked on the Crossfit message board here. If you need to register email me at john@crossfitla.com or call me 310.990.9148.

Post any negative trends that you may need to work on either immediately or during the first part of this year to the comments section.

And here is a video that is about apprenticeship programs in other businesses.







]]> 2009-01-05T19:22:28-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/taking_stock..._what_a_year/ This is my time to reflect on THE BIZ accomplishments... I hope this makes sense. The way I measure our program's effectiveness is through the successful implementation of our program by the affiliates who accepted the challenge to raise their game. Here are just some of the highlights that I know about. If I missed anything really obvious please post to comments. *Lalanne Fitness - Reached over 150 members and is considering capping their membership having ONLY been open for 8 months * Crossfit Ocean City - Doubled their business *Crossfit Extreme Fitness - Doubled their business *Central Oregon CrossFit - Has over 53 members in their first 2 months *Spark Sport Conditioning - Increased their business by 35% and had their best month Congrats to everyone! Best, John BTW - I will be taking off for a vacation so this blog will resume the beginning of the year. If you haven't seen the following trailer for the upcoming CrossFit Movie "Every Second Counts" you should. It's great! General
*Lalanne Fitness - Reached over 150 members and is considering capping their membership having ONLY been open for 8 months
* Crossfit Ocean City - Doubled their business
*Crossfit Extreme Fitness - Doubled their business
*Central Oregon CrossFit - Has over 53 members in their first 2 months
*Spark Sport Conditioning - Increased their business by 35% and had their best month

Congrats to everyone!


Best,
John

BTW - I will be taking off for a vacation so this blog will resume the beginning of the year.

If you haven't seen the following trailer for the upcoming CrossFit Movie "Every Second Counts" you should. It's great!


]]> 2008-12-23T23:53:27-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/goal_setting_for_2009/ Normally this time of year, for businesses at least, CEO/CFO/CMO's are looking forward to the new year and the ground they want to conquer with their business... Well I'm here to tell you that mentality is a great way to burn out... Instead of always looking at the horizon, inhale deeply and look at where you've progressed and grown. Actually sit down, make a list of accomplishments for this past year, sit with that list and feel good. BWOD: Write your list of accomplishments to the comments section and reflect. Enjoy this clip of Tony Robbins
BWOD:

Write your list of accomplishments to the comments section and reflect.

Enjoy this clip of Tony Robbins


]]> 2008-12-18T23:54:10-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/quote8/ "Your IQ doesn't count nearly as much as your I WILL." - unknown - unknown


]]> 2008-12-17T20:53:32-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/quote7/ "Life is a sum of all your choices." - Albert Camus - Albert Camus


]]> 2008-12-10T01:23:51-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/is_your_day_filled_with_work_or_business/ So if you were followed by a documentary film crew for an entire week would you be on film doing work or doing business for the most part? What's the difference you ask? Well, work is stuff that (in my definition) sustains your business. Coaching classes, signing people up, answering emails, etc. Business is stuff that grows your business. Developing a local partnership with a supplement store, training your replacement or your team, brainstorming an innovative way to do more work in less time, etc. It's been my experience that most small business owners don't know how to distinguish between work and business and therefore never have their business grow. Yes, work has to get done but not by you or maybe not in the middle of the day when you should be doing business. The following is a list of things that could be outsourced because you're too valuable... or at least put low on the priority list: answering emails (unless it's a potential client) talking on the phone with friends trips to the store for supplies paying bills (reserve this for the 1st and 15th) building stuff overhauling your site going to fed-ex Is there is something you could think of that is missing please post to comments. BWOD Make a list of 5 things that you could move to the end of the day or weekend or, at best, delegate to someone else because it's work The following video is Tim Ferriss, the author of the great book THE 4 HOUR WORK WEEK. Enjoy.
What's the difference you ask? Well, work is stuff that (in my definition) sustains your business. Coaching classes, signing people up, answering emails, etc. Business is stuff that grows your business. Developing a local partnership with a supplement store, training your replacement or your team, brainstorming an innovative way to do more work in less time, etc.

It's been my experience that most small business owners don't know how to distinguish between work and business and therefore never have their business grow. Yes, work has to get done but not by you or maybe not in the middle of the day when you should be doing business.

The following is a list of things that could be outsourced because you're too valuable... or at least put low on the priority list:

answering emails (unless it's a potential client)
talking on the phone with friends
trips to the store for supplies
paying bills (reserve this for the 1st and 15th)
building stuff
overhauling your site
going to fed-ex


Is there is something you could think of that is missing please post to comments.

BWOD

Make a list of 5 things that you could move to the end of the day or weekend or, at best, delegate to someone else because it's work

The following video is Tim Ferriss, the author of the great book THE 4 HOUR WORK WEEK. Enjoy.



]]> 2008-12-04T23:10:31-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/quote6/ "Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr - Martin Luther King Jr]]> 2008-12-02T20:13:17-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/thanksgiving/ I personally have found that I appreciate Thanksgiving more as I became more secure in what I did in life. I'm not sure who else has experienced this but I think it comes from appreciating the down time because so much has been accomplished in the previous months. I think, similar to CrossFit training, if you go 100% for three days solid you really do need to rest on the fourth day. And similar to Zone eating. If you eat strict Zone meals for four to five days you probably need a cheat meal or at least deserve a cheat meal. Additionally, I find on those rest days I tend to reflect on what was accomplished and I feel good. BTW - this will be the only Biz entry for the week. I'm relaxing. BWOD: Take stock of your accomplishments over the past several months and post them to the comments section. No matter how small write it down. Enjoy this clip from Charlie Brown.
I think, similar to CrossFit training, if you go 100% for three days solid you really do need to rest on the fourth day. And similar to Zone eating. If you eat strict Zone meals for four to five days you probably need a cheat meal or at least deserve a cheat meal. Additionally, I find on those rest days I tend to reflect on what was accomplished and I feel good.

BTW - this will be the only Biz entry for the week. I'm relaxing.

BWOD:
Take stock of your accomplishments over the past several months and post them to the comments section. No matter how small write it down.

Enjoy this clip from Charlie Brown.


]]> 2008-11-26T23:06:03-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/raise_your_game/ This entry is sort of a continuation of what I posted last week regarding being invested in your success. We've found that the best business system in the world is completely useless without a core product that stands head and shoulders above the rest. The affiliates who have been through our program and here at CFLA we are constantly checking and evaluating our coaches. One of the things we found really helpful is to bring in coaches, some formally but most informally, who are masters at CrossFit into our box and share ideas. Recently we had the pleasure of having Dutch visit and share some of his programming ideas and all I could say is that he helped me, personally, raise my game. Dutch is teaching a seminar on improving your coaching and I think it's great for our CrossFit community. Here's a link: http://crossfitatm.com/blog/training-seminar/ If you don't know who Dutch is here is a video of him doing a WOD. BWOD: Make a list of several things that you can do to improve your coaches abilities.
We've found that the best business system in the world is completely useless without a core product that stands head and shoulders above the rest. The affiliates who have been through our program and here at CFLA we are constantly checking and evaluating our coaches. One of the things we found really helpful is to bring in coaches, some formally but most informally, who are masters at CrossFit into our box and share ideas. Recently we had the pleasure of having Dutch visit and share some of his programming ideas and all I could say is that he helped me, personally, raise my game.

Dutch is teaching a seminar on improving your coaching and I think it's great for our CrossFit community. Here's a link: http://crossfitatm.com/blog/training-seminar/

If you don't know who Dutch is here is a video of him doing a WOD.

BWOD:
Make a list of several things that you can do to improve your coaches abilities.


]]> 2008-11-20T19:54:00-08:00 http://www.petranekfitness.com/cms/index.php/The_Biz/quote5/ "the world is a looking glass and give back to every man the reflection of his own face." - William Makepeace Thackeray - William Makepeace Thackeray]]> 2008-11-17T23:26:00-08:00